Mumpreneurs Conference Presenter: Johanna Baker-Dowdell

Johanna Baker-Dowdell of Strawberry Communictions

Johanna has more than 15 years experience writing for newspapers, magazines, websites and blogs and 11 years in marketing and public relations in both Australia and the UK.

This experience includes interviewing, researching and writing for a range of different media and audiences, editing, proofreading, media and client liaison.

Johanna works with SME businesses, providing article writing, newsletters, press releases, blogs, copywriting, editing, ghost writing, media liaison, promotional opportunities including speaking and competitions and PR strategy through her business Strawberry Communications. Some of her current clients include G Corp Consulting, Footprint Recruitment, Web Chameleon, Milestone-Belanova and The Transcription People.

She has worked at many Cumberland Newspapers publications, including the Central Coast Express Advocate, Lake Macquarie Times, Hills Shire Times and The Glebe covering news, business real estate, government, entertainment and crime.
Johanna also writes for business publications including My Business, Australian Anthill and Dynamic Business and is regular contributor to Flying Solo. She has a weekly blog on the Parenting Australia website and has also written for the Brentwood Gazette, The Franchise Magazine, and The Scotsman in the UK, Kidz on the Coast, Business Mums Magazine and Essential Baby. Her eBook, The 21st Century Guide to Promoting Your Small Business, was published in 2009.

Her marketing experience includes working as the Communications Manager for the BFA (British Franchise Association) and work with PANPA (Pacific Area Newspaper Publishers’ Association) as the Marketing Services Coordinator. In her time at the BFA, Johanna wrote articles, press releases and website copy, promoting the organisation and franchising as a business model, spoke about franchising at exhibitions and events, as well as media liaison as the BFA spokesperson.


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