Showing posts with label Mums in Business. Show all posts
Showing posts with label Mums in Business. Show all posts

Featured Mumpreneur: Melissa Haggerty of Fab Fit Pantyhose

Are you fed up with uncomfy tights? Over shapewear pantyhose that squeezes you so tight you can barely breathe? Or irritated by tights that dig into your waist leaving you with a bulging muffin top? 


You’re not the only one! But now there is a solution! 


Melissa Haggerty is the creator of Fab Fit Pantyhose. She spent years searching for tights that would look stylish and feel comfortable all day long. Every product she tried let her down so she decided to design her own! She wanted pantyhose that were extra long in the body with a soft but firm elastic top to make sure they stay in place and don’t roll down when you walk or sit. They had to be completely opaque to look and feel sexy so she made them 100 denier. The main thing is she wanted a smooth, flattering silhouette under a fitted dress but without having to squeeze into shapewear. 


Fab Fit Pantyhose are the answer. They are unlike anything else on the market because they give that smooth line we all want but without feeling like we’ve got a boa constrictor wrapped around us! Let’s face it, we don’t need to try to squash our bodies into uncomfortable “shapewear” that makes us feel unsexy and uncomfortable. We want a smooth look and to feel comfortable. 


 Melissa has a Marketing background but had never designed or manufactured her own product before. She had to specify her design, have a pattern created, find and brief a reliable Australian manufacturer and then ensure the final product met her high standard of design and quality. She then had to work out what to call her product and develop costeffective but attractive packaging and distribution of her Fab Fit Pantyhose. 


Melissa took her idea from concept to reality in less than a year...while working full-time! She said “I had a few different product ideas and I knew I wanted to create my own business but I didn’t quite know how to get started. I met with a business coach who helped me figure out what I needed to do and then I did it. I didn’t want to give up my job because I still had to pay the bills plus I needed to prove that my idea would work.” 


I’m now working on expanding the range to include footless tights and different colour options. It’s great working on my own business idea instead of just working on great ideas for my clients! My goal is to continue to grow the business and to become the number one high waisted pantyhose and tights brand in Australia. Fab Fit Pantyhose launched on Channel Ten’s The Circle and had a great response. The hosts even tried them and loved them! 


You can now buy Fab Fit Pantyhose online from the website www.fabfitpantyhose.com.au They come in packs of two so you’ve always got one to wear while the other is in the wash! Melissa is offering members of Connect2Mums a special promotion price of $29.95 for two pairs - that’s $10 off the normal price. On checkout, use the promotion code 'Connect2Mums'
Website: www.fabfitpantyhose.com.au
Facebook: www.facebook.com/FabFitTights
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Summer Magazine Advertising Now open!

 

SUMMER 2012

We are now taking bookings for our 2012 SUMMER issue.  This magazine will be sent to our database of 19 000+ mums around Australia and New Zealand.  

 

They also receive ongoing hits at the issuu.com site with our summer edition having now been viewed more than 17 000 times.

 

 

*Become a member of the Australian Mumpreneurs Network and receive a 20% discount on all magazine advertising

-------------------------------------------------------------------------------------------------------------------------

Pricing

  • $79 - Product Feature - Babies, Toddlers, Kids, Teens, Mums, Dads
  • $149 Quarter page ad - 75mm (wide) x 105mm
  • $299 Half page ad - 145mm (wide) x 105mm
  • $499 Full page ad - 150mm x 210mm
  • $899 Double page 300mm x 210mm
  • $75 Artwork - if you require us to design your ad  

 

 

Online Magazine Advertising

Book online now and then send through your artwork/product shot as a high res jpef or PDF file to: connect2mums@gmail.com  

 

This magazine will launch on Monday 5 January 2012.

Friday Feature Mumpreneur: Gail Vandermerwe



After completing an Interior Design Diploma in 2003 in Cape Town South Africa, a further desire to explore my creative interest led me to the design and preparation of costume jewellery.    This part time interest quickly grew into a small business venture, which was launched after acquiring a substantial commissioned order in 2005. 

My jewellery designs are classic and timeless pieces, which are individually and carefully hand strung by myself.

From custom made designs, remodelling of old or outdated pieces of jewellery, to the intricate precision of pearl knotting and stringing using excellent quality components, cultured pearls, semi precious stones as well as high quality fashion beads. Designs and crafting of the jewellery has no boundaries and can be prepared to meet your specific needs and desires.

Fashion trends are forever evolving, however the need for classic, timeless pieces of jewellery whether they are investment pieces or good quality costumes pieces are here to stay!
That’s where I come in, offering a service to repair, restring or remodel, adding further life & zing to your string of pearls, beaded necklace, or repair your earrings!  No need to discard those favourite pieces that can be restored and revitalised!  

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Friday Feature Mumpreneurs: Samantha & Louise Leah


Beautiful Fairy Photo books specialises in creating customised and premium quality photo books and keepsakes. Our motto is ‘Sprinkle your memories with magic’, as we aim to capture the preciousness of everyday life by using beautiful graphics and printing our work with professional print companies.

Beautiful Fairy is named after my sister in law and business partner Louise’s first child Ella. Ella was born sleeping at 21 weeks. A friend who had lost her daughter suggested to Louise that she try digital scrapbooking to help her through the grieving process. When Louise lost her second child James as a result of a cord accident at 38 weeks, digital scrapbooking became an important tool for sharing her baby boy with us. During the year following James’ birth, Louise worked on her memory album while I created a pregnancy album of my second child. We shared our digital creations through email and online chat. Our albums became more than just a collection of happy snaps- they were a powerful medium for sharing our hopes, dreams and fears. It was during this time that we began discussing the idea of creating premium albums for others who did not have the time to make their own.

Our business beginnings may seem very sad, but to us it just seemed natural to honour the children and the role they had in creating a passion in both of us and helping us form a very strong friendship. We have a perspective that others perhaps do not have, and believe very strongly in the magic to be found in everyday life. The years of your life spent raising children are very intense, and stressful, and at times it is hard to stop and take it all in. We hope to help people pause and reflect on their lives and take in all the amazing everyday moments.

I also have an honours degree in history, and have spent countless hours in archives looking over accounts, letters and diaries from everyday people. Every single word was crucial to me and my research. I really notice how much of our lives are not being recorded. People keep blogs, not diaries, they IM or email instead of writing a letter. Our lives are digitally recorded. Closing a Facebook account or a hard drive failure can mean every memory you have is lost. This obsession to record our lives for posterity is a massive driver for us. We have an information pack for interested people and along with product information we include sheets with ideas for recording memories. If someone cannot go ahead with an album, our hope is that they will still take the time to make notes and back up their photos.

Beautiful Fairy has been running as a business for about 18 months now. I began putting the basic administrative side of the business together as Louise worked her way through her first six weeks of motherhood with her beautiful daughter Chloe. Working on it every day is an absolute joy. We love our work. We love the challenge of creating something bigger from our ‘hobby’. We also thrive on the role we have as memory keepers. When someone looks at our work, contacts us and hands over their most treasured memories, asking us to create a keepsake for them... it is an honour and a privilege that we take very seriously.

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2011 Bio-Oil AusMumpreneur Awards winners


Bio-Oil Ausmumpreneur of the Year
Anita Lincolne-Lomax, Babes in Arms
www.babesinarms.com.au

PBC Expo Rising Star AusMumpreneur
Lisa O'Keefe & Stacey Clayton, Koolaman Designs
www.koolamandesigns.com.au

Toddlers to Teens Emerging Mumpreneur of the Year
Rhian Allen, Lose Baby Weight
www.losebabyweight.com.au

Super Sprout Best Service Business
Kim McGann, Blush Brides
www.blushbrides.com.au

Koolaman Designs Product Innovation
Brooke Nicol, Breast Mate by Oogy Baby
www.breastmate.com.au

Best Eco-Friendly Business
Catherine Langman & Michelle Fowler, Cushie Tushies
www.cushietushies.com.au

Best Design Business
Lety Kemp, Fancy Little Me!
www.fancylittleme.com.au

People's Choice: Best product award
Rebecca Mugridge, The Pram Diet Book
http://authorrebeccamugridge.blogspot.com

Servcorp People's Choice: Customer Service award
Rhian Allen, Lose Baby Weight
www.losebabyweight.com.au

People's Choice: Best Blog Award
Katrina Springer The Organised Housewife
www.theorganisedhousewife.com.au

People's Choice: Best Service Business
Gayle Williams I will Invitations
www.iwillinvitations.com.au

Karen Gunton, build a little biz &
www.buildalittlebiz.com


People's Choice: Best Boutique
Karen Gardner, For Eva Lilah
www.forevalilah.com.au

People's Choice: Handmade Mumpreneur
Kate Marshall, The kids room by Kate
www.thekidsroombykate.com.au

People's Choice: Favourite Children's Fashion label
Heidi Kearns, Me2Designs
http://www.madeit.com.au/me2designs Share

Friday Feature Mumpreneur

Meet Shelly-Zimmerman of MyColourCup
 
I didn't set out to start a company. I set out to fix my family. Okay that’s a bit harsh, I set out to train my family on how to reuse a cup they were already using. I was sick of seeing cups scattered throughout the house, on the coffee table, on the kitchen counter and no one claimed any of them. After several ineffective behavioral schemes and unsuccessful internet searches I broke down and designed what was not available and ended up with the MyColourCup Yeah, I definitely know which cup is mine!



Twist-id Products is now a fully incorporated company and has been selling the MyColourCup online since the beginning of 2010. The MyColourCup is a registered Australian trademark. I also have been granted a Australian innovative patent for the cups design. It’s taken over a year to get to this point but it was well worth it. When I first started thinking about solving this problem I told myself it would be fun and I needed a change in my life. I had a lot of growing to do both on the personal and intellectual level. I have read several books on motivation just to get me started and keep me going. The one theme that I pulled out of all that I have read is that you need a vision so that you have an engrained image to focus on and a path to go down. Arnold Schwarzenegger has done this several times from bodybuilder, to actor, to politician.

I don’t think I choose this business it choose me. I like creating things from scratch and creating a product is a bit like raising a child and my four kids have give me plenty of experience every day.


My Colour Cup is availabale online at www.mycolourcup.com.au


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Tickets




SUPPORTING, EDUCATING & CELEBRATING MUMS IN BUSINESS

Mercure Sydney
26 & 27 August 2011

2 Day Mumpreneurs Conference
A Weekend of Business Workshops, Networking, Guest Speakers, Friendship & Fun!

Specifically designed to help Mums in business reach their full potential. The Mumpreneurs Conference includes 2 days of workshops with leading business experts in the areas of Marketing, Branding, Business Planning, Finance, Search Engine Optimisation, Setting Goals, Work life Balance and much more to get you the skills you need to move your business to the next level in 2011.

The Mumpreneurs Conference also includes inspirational Mumpreneurs sharing their success stories, the Mumpreneurs Showcase Mini Expo an exclusive Friday night speed networking function and the glamourous AusMumpreneur Awards recognising Australia’s leading Mumpreneurs.


If you do anything for your business this year you must attend this fantastic event!


Register for 2011 National Mumpreneurs Conference & AusMumpreneur Awards in Sydney, New South Wales on Eventbrite


Be Quick ! Only 100 tickets available!

You receive:
- Friday night networking event and Mini Mumpreneurs Expo
-2 day Mumpreneurs National Conference -
workshops, guest speakers, business building ideas, networking, motivation, inspiration, prize giveaways
-morning tea (Friday & Saturday)
-lunch (Friday & Saturday)
-afternoon tea (Friday & Saturday)
- AusMumpreneur Awards 2011 Dinner Ticket
2 Course Meal, Canapés and 3 hour Drinks Package

Motivation ~Inspiration~ Connection~ Celebration


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What is a mumpreneur exactly?



Actually I looked for the definition of Mumpreneur in Wikipedia the other day and there was nothing, zip, zero, zilch!! Puzzled by this I decided to ask others what they thought a Mumpreneur was and it seems plenty of people knew exactly what it was and were more than happy to share their definition of what a Mumpreneur is!  Here are some of our favourites:

An entrepreneur who happens to be a mum!
Louise Deed www.scamps.co.nz

A visionary who is capable of anything she wants in life and goes after it despite lack of sleep, toy cars in her handbag, stickers on her computer monitor and crayon marks on her latest marketing proposal!
Kristy Rackham www.headspacebook.com

For me, being a Mumpreneur is someone who has the ability to find that happy medium between your family life and work life without having to choose between one or the other.
Louisa McCole www.acompany.com.au

A mum that loves what they do as a business but have the knowledge to multi-task the butt off it with kids, house and business and making it work!!
Nicole Lothian www.sosonsiteadmin.com.au

Mumpreneur – A multitasking woman who actively manages balance sheets and bed sheets, bibs and banking, bottom lines and bottoms, to achieve success as both primary family carer and business owner and operator.
Simone Caddell www.tinytutus.com.au

A Mumpreneur is a resourceful woman who through need, desire or other circumstances is (often) trying something new in business.
Deborah Davey www.etsy.com/shop/dspdavey

A master in multitasking, she is highly motivated, extremely resilient, yet loving and gentle with her children.
She stays up late at night to do her work, she gets up during the night to attend to her children.
She's an allrounder - marketing, accounting, design, HR, but also a master chef, a shopping expert, a nanny, a drop off service, a teachers aid.
Does anybody know another job that incorporates all these different aspects?
Ute Lorch www.mumcho.co.nz

A mum (obviously!) who has decided to go against the safe route of a usually guaranteed income and leave the workforce to pursue something she is passionate about. She uses the skills she has gained and enhanced through being a mum (budgeting, organising, delegating, problem solving, relationships) in her business, and has the goal of making an income from it.
Rebekah Lehman Cook http://blog.parentrooms.com.au/

A Mumpreneur is a woman who wants and needs to be business orientated, who needs and loves the stimulation running a business can give (if you are that way inclined) and a Mumpreneur still juggles her days to ensure her children (maybe not always) but majority of the time always come first. I love my children and my 4 stepchildren with all my heart but I have always admitted I am a mum that needs to work, and I am not ashamed of that.
Megan Waters www.serenebeauty.com.au

I would define a Mumpreneur as someone who is savvy and passionate about what they want to achieve, creative, nurturing with fabulous ideas and dreams together with the determination to say out loud that they want to achieve this dream. All the while having the patience and organizational skills to successfully run a family home and keep the kids entertained without running herself into the ground in the process.
Nicole Moss www.tobyandnic.com.au

I'm Jen and I'm a Mumpreneur... which for me means combining parenting and my business in a complementary way.

I work with so many women who are caught in the double bind of wanting to continue their careers; while also longing to spend more time with their young families. Becoming a Mumpreneur has really enabled me to achieve both.
Jen Dalitz www.sphinxx.com.au

I believe a Mumpreneur is someone who has created a business from the ground up. They have taken a vision and believed in themselves and their abilities and taken the risk to give it a go. It certainly takes patience and strength of character to stay focused while also maintaining your commitment to your most important job, motherhood.
Holly de Manincor www.bindababyessentials.com

A Mumpreneur is a self-employed mother. A mother who, despite having a family to care for, has decided to further her career in her chosen field and has managed to successfully juggle all the demands that come with being a working mother. Mumpreneurs rule!
Melissa Williscroft www.mjsvirtual.com.au

A Mumpreneur is be a part time entrepreneur whose priority remains with her family. One who walks the tightrope of business/home life with great care, someone who constantly reflects on her priorities, is flexible and yet focused.
Heather Greer www.naturalbirth.net.au

A Mumpreneur is no different to ANY entrepreneur - a person who identifies an opportunity and then takes action to pursue it - Being a parent just makes for a more challenging experience and different thoughts in terms of willingness to take risks.
Michelle Green www.threesweeties.com.au

To me a Mumpreneur is an amazing woman who shouldn't be underestimated!
Helen Butler www.clutterrescue.com.au

So there you go a Mumpreneur is many things – a mother, an entrepreneur, a businesswoman and a multi-taker! How would you define a mumpreneur?
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Mumpreneur Monday ~Starting a Business with a Baby

Guest post by ~ Johanna Baker-Dowdell

Starting a Business with a Baby

The first few weeks with a new baby are filled with fear and questions, but then you relax into parenthood and start to think about the future. Becoming a solo business owner is the perfect way to combine parenting and acting on that great business idea.

Like many soloists I started my business to fit in with a change in circumstances – the birth of my son in May 2006. Before then I was freelancing and working full-time. When I finished my contract and was faced with finding work around being a mum, I decided freelancing from home was the best solution – and I didn’t have to put up with any more office politics!

My solution worked well for me, however I am lucky to have parents who were willing to look after my son for a day each a week. As my business grew I knew I needed more than two days to work and investigated childcare options. My son, who is now nearly three, happily goes to “school” two days a week, as well as looks forward to his days with “Granny and Poppy” and “Pa and Nanny”. My husband and I agreed I would limit working at evenings and weekends so we could spend time together as a family, but I know many successful business parents who wait until their children are asleep and then start work. My point is that being a solopreneur means you can work to suit yourself.

As I started a business that needed very little initial investment, I didn’t have to budget costs. I already had a computer, pens, notepads, phone and a car and needed nothing else when I started out. The same went for getting advice from business advisers, accountants or solicitors, but I did need to check whether I had to register for GST (I wasn’t earning enough!). Initially operating under my own name, I decided last year I wanted a “proper” business and so registered a business name, commissioned a designer for a logo and business cards and set up a website. I haven’t looked back since and can now afford to be picky about the work I take on.

However, I did learn some valuable lessons as I navigated being a business owner and mum at the same time.

  • Young babies never sleep for as long as you’d like them to so you can finish that important project;
  • Putting clients first means it is inevitable that you will need to work some nights or weekends because there are always days that don’t go to plan, especially when children are involved;
  • Be careful about saying “yes” to every project that comes your way when starting out because not every client is right for you or your business;
  • Factor in time to get out and speak to other business owners, both parents and non-parents, so you can share experiences – both professional and those that involve mashed vegetables.
  • Never beg a child to go to sleep so you can work – they sense desperation and feed off it.
  • If you have to work while your child/ren is with you, let them play where you can still see them from your office/desk/corner of the dining table or take advantage of hour-long DVDs.

For more from Johanna Baker-Dowdell head to Strawberry Communications

 

Biography: Johanna Baker-Dowdell owns and runs Strawberry Communications, a writing and public relations service to help businesses tell their story. Strawberry Communications is based at Wamberal and was launched in 2007.

For more information email johanna@strawberrycommunications.com.au or log on to http://www.strawberrycommunications.com.au/

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